John Lucero: “It was gonna get made, but last-minute Pushead fever hit”

John Lucero and board graphics go way baaack, before even he started Lucero Limited, that was going to become Black Label. Before even team-hoping through the ’80s between G&S, Variflex (twice), Zorlac, Santa Cruz, Madrid and Schmitt Stix, the eminent member of the La Mirada Rad Cats -the local crew complete with a logo arranged a la Dogtown cross- was already drawing logos on stickers in high school for his imaginary board companies such as Hot Sticks, sometimes handing them to pros at contests, only to see them displayed under their boards in magazines.
The real deal came later, when Lucero started skating for Madrid and got a job screen-printing decks at their warehouse. “They had this tiny factory,” he remembers, “the guys were like, we’re silk screening Suicidal Skates today. When I lifted that screen, it felt so cool. I actually stashed one away and kept it.” Besides, whose art got more tattoed on skaters’ skins in the past 25 years? And so on.
There could be a million other examples to illustrate a very simple point: street-skating pioneer John Lucero and memorable board graphics just go hand in hand. Here are only five from the boxes and boxes he had to pile up on the Black labels’ warehouse floor to do this thing.

Variflex Skull and Bat Wings board (1983)
Art by John Lucero

“This one is a prototype, it never came out. I hand drew and painted five of them, two which I kept, and three of them went to trade shows for Variflex to show. There weren’t a lot of skull graphics at the time yet, but I guess for this particular trade show Pushead had drawn some graphics for Zorlac, the John Gibson graphic, and it became all the rage.

When the Variflex dudes came back, they said, ‘Pushead graphics are what we need.’ I knew Pushead, so I called him and asked him if he wanted to do my board, but he couldn’t cause he was doing all the stuff for Zorlac. He gave me his buddy XNO’s number though, which led to my actual first pro-model, the Bondage Chick board.

It’s funny to think that if they hadn’t seen the Pushead stuff at this tradeshow they probably would have gone with this one. It was gonna get made, but last-minute Pushead fever hit. I really thought after that that my graphics weren’t good enough to be on skateboards.”

Variflex Bondage Chick board (1984)
Art by XNO

“When Pushead told me he couldn’t do my board, he was like ‘You know what though? I have a friend in Tennesse named XNO, he can draw some of the craziest graphics for you.’ He gave me his number, Chet Darmstadtler is his name, and he sent me a bunch of comic books and zines that he was doing. When I got them I was blown away.

I sent him a template of the board with where the holes for the trucks are, he drew all this kinda punk bondage, really weird dark stuff, always guys chained down. I said, ‘Hey man, I like what you do, how about a bondage chick on top of this guy?’ He just came up with it and it looked awesome.

Variflex went for it, they made about 200 of the first round and sent them out. A lot of the stores sent them right back. They said it was the most disgusting graphic they’ve ever seen, please take it back. That was that, probably only 400 of them were done.”

Madrid Jester board (1984)
Art by John Lucero

“At the Huntington beach contest that year, I got third place and ran into Jerry Madrid, he knew us cause he grew up pretty much in the same town I grew up in. He was down to make me the board that Santa Cruz, where I went after Variflex, never would. This one is the first production board that I got to draw my own graphics for.

At the time, I was influenced mainly by punk music, and always liked just demonic kinda joker guys. The only thing that didn’t come out the way I wanted on it is that I wanted a fluorescent pink board. And Jerry couldn’t quite get it to work. He came up with the bright green board, which worked, then we got a few runs of this lavender purple color.

I wanted fluorescent real bad cause it was the ’80s and I’d shop in Hollywood and buy fluoresecnt socks. All the stuff that was coming out of England, they had this stores called Posers and Let It Rock. It was awful shit too, man, but it was something different. Check me out, I’m glowing, you know what I mean?”

Schmitt Stix OG Bars board (1985)
Art by John Lucero

“After a while, there was no real reason to leave Madrid, but I just wanted to skate for Schmitt Stix. I got the opportunity and even got a job at the Vision art department, where I did my own graphics plus other skaters’, like the Baby Doll Blocks board for Jeff Grosso, or the Mad Scientist board for Kevin Staab, plus a lot of the Vision Blur ads.

Anyway, when time came to do my board on Schmitt Stix, I didn’t look much further than a sticker I had on that little drawer thing I had my TV on. When I was a kid I got it from a box of Trix breakfast cereals, it had this little guy behind bars and it said “dungeon”. I thought that that could look hot on a board. So I redrew it, it’s basically the same thing, and instead of “dungeon” I wrote my name.

People have made up all sort of interpretations of it but most of my graphics I do cause it looks cool, or fun, or funny and that’s it. Later on, I did a second version of this one, with the Joker coming out of the same bars. This one was a jab at Jerry Madrid cause the year after I left him, he redid my Joker board, but with “X Team rider” written instead of my name!”

Lucero Ltd Thumbhead board (1990)
Art by John Lucero

“I was at my friend’s John Grigley, and he had a postcard from this movie Children Of the Damned, there’s all these little kids with no eyes in it, right? And there’s four kids in this postcard, and this guy was in the back kinda, so he was on the top of the postcard and his head was cut off.

We just thought he was funny so we Xeroxed him a couple of times, it got kind of more blown-out like that, and then we just started drawing a bunch of different heads on him. Grigley drew a big, square head, I drew this one, the thumbhead ! Actually, he was on another board. Before he got his own board he was on the nose of a board with racing stripes I put out.”

Snail mail reactivity in Twitter times

The distribution might have moved West, way out West, Cliché’s dreams haven’t dwindled –thanks, Thesaurus. On the semi-old news front, but I’ll allow myself the luxury of having a snail-mail reactivity in these twitter times, you already know that Cliché does have a Sean Cliver board out that was properly silk-screened, and it looks awesome, and I won’t even go through the headache of explaining the classic aesthetical dichotomy (silk-screened/heat transfer, organic/supermarket, analogic/numeric): if you ended up here, you understand.

This in mind, this post is here for a few reasons:

1. To show that I’m still alive, thanks for all the get-better-soon letters.

2. Why pass the opportunity to display an original Cliver draft when you get the chance?

3. Did you know that the Cliché book Résumé is finally about to be out? I sort of said so already last year in Skateboarder, but this time it has an official release date : December 09. Check the outtakes already.

4. To display my dense network of informants, the two of them, within the industry. Gossip has it that Cliver might be working on a second board, and that McKee will be doing one as well, the body of work being described by an insider’s source as  ”fucked up, controversial shit for sure.” Sounds good to me!

Kris Markovich: “All the Zorlac guys would give you shit for skating street”

(Before we get into yet another slice of World/Cliver/Mc Kee nostalgia, make sure you order the Mc Kee/Bobshirt shirt collab right here. Thank you very much)

“I did feel like an odd ball,” Kris Markovich laughs when he reminisces about the early 90s. Being the dude with the long hair and the rabid speed in these wonderfully slow, non-popped über-tech days must have felt strange indeed. “The thing is,” Kris justifies himself, “a pressure flip is just an inward heel flip where you scoop your tail. I had already learned inward heels, popping them, so why would I have to do them super low now? But as fast as it came in it went out, and everything I was doing was cool again.”
As the Damon Byrd School of Foot Knitting was slowly losing all its nerdish students, Kris was back in the game and hasn’t stopped pushing yet, 16 years later. Usually, that means enough boards to fill this page. But Kris’s case has a twist: the man has had pro-models on no less than eleven board companies since 1991. Plus, riding for 101 meant a new deck every three weeks at one point. “Another one of my other favorite boards was the one with smiling faces on it”, Kris continues. “We were sitting at Natas’ house and we told him, ‘Allright you got 10 minutes to do a graphic.’ That’s how shit was going down.”
Later on, Kris got “Hard Life” tattooed on his knuckles. Just a premonition for the day some dude with a broken-ass French accent was to come and ask him to pick five boards out of a stack estimated by some scientist to 2.36 times the distance from the Earth to the moon.

101 Instant Martians (1991)
Art by Marc Mc Kee

“The cool thing with these Loney Tunes boards is that all the Rocco companies had them out [before a cease and desist from Warner Bros]. Blind had some, World had some, 101 had some…

They had been talking about these graphics for a while, I remember picking this one dude specifically, they had a bunch to choose from. Dune had the big, fuzzy red guy, and then I wanna say Jordan Richter ended up with [Marvin the Martian] from the same cartoon, but he was a little bummed that mine was already taken. This one is also special to me because it was the first board where I really worked on the shape with Rodney Mullen, to the point where I was going to the wood shop and everythin

101 Dukes of Hazard (1992)
Art by “maybe Spike Jonze who shot the photo and/or Natas”

“I’m pretty sure this one was before the Metallica one time-wise, but it’s hard to say cause I think they did a first run on a wood board, then a second run way later with a slick bottom.

Anyway, the whole idea behind this one is that Sal Barbier rode for Plan B, and he had the board with the photo of a lowrider car with a cholo chick and the dudes squatting like gangsters. Natas and I were messing around with ideas and he had a friend who had a Dodge Super Bee, so we went down to this weird creek river bed up in Malibu and shot the photo.

It was cool ‘cause it came out right after Sal’s board, when it was actually still out. Sal was super cool about it. It wasn’t making fun of him at all, it was more our version of it.”

101 Metallica (1993)
Art by Marc McKee

“That one was pretty funny. There used to be two YMCAs in Pensacola, Florida that had skateparks, one was a street park and one had a vert ramp. All the Zorlac guys would go to that vert ramp and would always give you shit for skating street.

As I got a little older and turned pro for 101, I got into the idea of having a graphic that’d poke fun back at those dudes. At the time Scott Stanton had this clown graphic on Zorlac so I wanted to redo that. Natas [Kaupas, 101’s owner] was like, “yeah we’re probably gonna sell the whole two of them.” He was totally against it. Then McKee started sketching the skull with the beanie on and the toothbrush through it, and he did the Markovich/Metallica lettering.

When it came out, Zorlac was already dying, so I never got a reaction from these guys. At the time Scott Stanton was pretty heavily into music, so he was out of pro skating pretty much. It would probably have been better if it had been one of my first boards, but nobody knew who I was and nobody would have got the joke.”

Foundation Dad tribute (2000)
Art by Dave Lively

“So in between the one before and this one there’s been quite a while and a bunch of companies: Prime, Color, Element. Of course there’s been some graphics I liked on Prime and Color, like the one with the Circle K or the one that Ron Cameron did, it was a face with buildings on top of its head. But not to the extent that they are super-special to me.

This one is, and it has nothing to do with the shape or anything. I just like it cause it’s a graphic I did for my dad after he passed away. This is based on a photo of him when he was 23, and he passed away when I was 23. As soon as I got on Foundation we got this graphics going.

The initials are his initials, Robert Boris Markovich. I don’t even know if it sold well, but it’s one of my favorites for obvious reasons.”

Given Day of the Dead (2009)
Art by Kris Markovich

“We started Given less than a year ago, and I’ve been doing a lot of Day of the dead art lately. This board came out really good. Even on Crimson I did a lot of the graphics but I never liked my artwork. This one though, I’m really happy with the way it came out, it’s the first time that has happeend in years.

I’ve always kind of like the Dia De Los Muertos, I had a few Day of The Dead graphics on Crimson. My thing with it is that it’s cool, cause you look at Day of the dead art, it’s always kinda sloppy. It’s never perfect, and that blends well with the kind of art I do. I never have a plan with I do when I start my art anyway. I’ve always drawn and had a say in graphics, but it wasn’t until I bought my house and I had actually a studio in it that I started being able to paint big.

Now it’s almost like a second job for me, I skate and then I do artwork on the side. Most of my art on Crimson, and now Given, were painting of pictures that I’d done. I rarely do art especially for board graphics purposes.”

Special thanks : Al Boglio & Marc McKee

Domaine de prestige # 1: Trauma skateboards

You know how it is with wine? How you gotta drive hours on dirt roads to track the best domaines? Would be good if the nowadays dudes adopted the same attitude when it comes to skate graphics, instead of just pointing at the wall at Active. So please, every now and then, take the dirt road to its end. There you might stumble upon a few gems, including one of my favorite “recent’ companies ever, Trauma out of Montpellier, France. Get familiar, while I’ll try to make this a regular feature… Don’t hold your breath though.

Chris Miller: “It’s interesting to represent a human with animal features, it says something more exaggerated”

From Skateboarder # 109

Just like George Costanza needs a protégé, sometimes in life all you need is a mentor. Chris Miller got one in his early days, teammate Neil Blender. “He was the one who encouraged me to do my own graphics,” Pipeline’s adoptive son, now 41, remembers. “I would never have thought of that. I mean, I liked drawing, but I would never have considered doing graphics.” Funny, especially when you come to think that since this very early-‘80s day, he’s never not drawn his own designs –besides once, see below. Modern day ledge ballerina mandatory warning: this page contains such incongruitous names as G&S, Schmitt Stix, and Planet Earth. Here are Chris’ favorite pro-models.

G&S Face board (1985)
Art by Chris Miller

“G&S made me a first board but I didn’t like the graphic, so I ended up doing this one. I had a friend shoot a photo of my face, printed it and enlarged it, then I just drew over the photo. The little guys falling through space and time got redone by one of their in-house artists, he kept changing the original sketch and making the face look all cartoony. He even gave me this one where it looked like some Batman or Joker thing, and I was like, ‘No, that’s not how it’s supposed to be…’ Anyway. The final result was cool.

I like how G&S did a lot of variations so all the graphics would come in different colors, there are unique colorways all over the place. That’s when Randy Janson was screen-printing for them, he went on and ran Gullwing for a while, then became a well-known tatto artist, he would do cool stuff like that.

On the bottom left corner, the “1″ with the clock kinda represents time, and the next symbol represents a cycle. The original idea was to have this on each board, changing the first number every time. But I ended up having it only on this board. I have no idea why.”

G&S Lizard board (1986)
Art by Chris Miller

“This is the second pro-model that I drew. The cool thing with this artwork is that it’s a linoleum cut, like a wood cut. This was all hand-carved and I made a print out of it.

I still have the actual block at my house, I gave this whole board collection to my son Lucas, he has the original ink block too. I was still in high school when I was doing this. As an artist I was just young and trying different things. It doesn’t have a specific meaning.”

Schmitt Stix dog board (1988)
Art by Chris Miller

“I get a lot of questions about the meaning of this character, but really, I was just inspired by the idea of this half-animal, half-human creature. I don’t even know where the Christmas tree on the nose idea came from… When I was younger I was into surrealism, and also I always liked Max Ernst, he had all these paintings from post-WW2 period of human figures with bird heads and animal heads, I probably drew from that.

I think it’s interesting to represent a human with animal features, it says something more exaggerated. I also like this board cause I’m pretty sure that it was the first one with a true upturn, kick nose. Paul Schmitt was responsible for that though. At first I wasn’t sure I was gonna like it, it looked so weird back then. But this board sold really, really well.”

Schmitt Stix Faces board (1989)
Art by Chris Miller

“There’s a lot of messages on there, based on thinking about humanity and what was going on in the world. So you have a George Washington face on there, representing money, and different characters from different cultures. For instance on the left, it’s a charcater from a book I read called Ishi: Last Of His Tribe, it’s the true story of a Native American whose whole tribe [The Yahi] had been killed off, he was surviving quietly in the forest and hiding, and eventually somebody found him. But noone in the world was talking his language. He was the last person in his whole culture. I would recommend anybody to read this book.

Then there’s this character asking why, it’s probably me. Finally at the bottom is this hand with the fish, I used it on other boards later. To me, it represents the mystery of creation and life. It came from the idea that if you have fish in a bowl, it won’t be aware of the hand or the arm connected to it, the fish is only aware of the fingertip that’s in the water. So you have this prospective of how we perceive things, but maybe we only see the fingertip. We only see what we can, or what we want to see.”

Planet Earth cat board (1990)
Art by Chris Miller

“The funny thing with the name Planet Earth ist that people thought it was purely environmental, but really it wasn’t, it was more thinking about our place on the earth. It almost goes back to the Schmitt Stix Faces board -even though it was kind of a take on the Ecology symbol from the ’70s. I am not sure about the E backwards, maybe it was saying that the world wasn’t a perfect place or something.

Anyway, this is probably my favorite graphic that I did. The ghost of the bird has come back to haunt this huge cat I use to have, Rascal, a really good hunter. I thought it was funny how cats spend their days killing all sort of animals, but do they ever regret it? Or do they just enjoy it and their instinct catches over? So in a weird way, on a more serious note, I was facinated with the idea of our consciousness or our own guilt over our actions, our own feelings of what’s right and wrong.”

Aaron Suski: “I couldn’t believe it, the idea had never been done”

(Photo by the ever-awesome Sean Cronan)

Writing this page is kind of like giving yourself absurd Top Chef-style challenges. Only it doesn’t involve cooking a delicious, raffiné dish with car tires and Dr Pepper (naked, with no pans or stove) while former Guantanamo guards taze you with pepper spray. All in four minutes.
So after the Salbas and the Mountains, this month’s Tom Collicchio-free challenge consisted of finding a recent pro that went through at least two or three different graphically interesting companies in the past decade. Easy? Not if we talk about modern-days, fluo-free companies, and even less if you try to find a pro that had an input on his graphics so he has something to say about them. It comes down to a handfull of dudes, really. Upstate-Newyorkan/Tucson transplant Aaron Suski is one of them. Maybe because he spent most of his career on one of the most graphically slept-on companies, 5boro? Or maybe cause his first board was “not that hot as far as graphics go,” as he says –it was a Jeff Grosso Enjoy- leading him to a long Natas-only stint? Whatever the reason, Suski picked his five faves out of his three board sponsors. Your time… starts… now!

5boro Collage board (2000)
Art by Aaron Suski & Dylan Haley

“That was my first pro-model ever, so I was pretty excited when this came out. Basically Dylan took my sketch book after I went on a 5Boro trip to England for a couple weeks, where I had done some art and cut off images from bags and random stuff in the streets. The horse and the little farmer behing him came from this little café that we went to every morning in Brixton. This one wasn’t even a finished sketchbook, he just browsed through it and picked some elements. The bird in the right corner I drew. Then he put the train and the statue of liberty, and it’s pretty rad cause I was taking a two-hours train to go back home in Ustate new York, so that was very symbolic of that. I used to always keep kind of journals like this but i’ve been slacking lately.”

5boro Faces board (2001)
Art by Doug Switalski

“The actual artwork for this board was hanging in the skate-shop that I ride for out here [in Tucson], my friend Doug did it and gave it to the shop. It was probably done on a 8×11’’, big piece of white paper, I think it was done with crayons.

Anyway, I thought that’d be a sick board, so Steve [Rodriguez, 5boro’s mastermind] went with it. This dude Doug was one of the first people I met when we moved out here. And we skated with him all the time, and to this day he’s one of the people who skates a lot. We actually just went skating today. He’s a very talented, Jack of many trades kind of dude. He hasn’t done many board graphics I think, but he’s always doing art or working on something.”

5boro De Los Muertos board (2003)
Art by Enrique Lazaro

“Enrique is a sick tattoo artist, so I kinda asked him how he’d feel about doing a board. He also lived in the South West for a while, and if you live down there you’re really exposed to Dia De Los Muertos, the day of the dead, cause we’re only one hour away from Mexico. It’s really festive down here, it’s awesome. But anyway, Enrique’s been influenced by that as well.

I basically just gave him the idea to make it the Dia De Los Muertos board, and just kinda told him what I wanted, maybe some skeletons with guitars or something. He painted this on a big piece of wood, on a big 3×4 plank. I shot a hi-res photo of it and sent it over. I never knew anything about this day on the East Coast, and i took a huge liking to it when I moved here, and I like what it represents to the people, it’s soulful. I guess I love this board cause it ties in with moving here for me.”

5boro Shaman board (2003)
Art by Rich Arbitelle

“My friend that I grew up skating with in Upstate New York did this graphic, I mean he lives in Jersey, but whatever. He put a lot of work into it, it’s not something you put one hour, or even one day in it, it’s super intricate work. He also did a lot of the graphics for Brooklyn boards, when that was around.

Originally this one was gonna be a totem pole, but he came up with this and I loved it, man. He just nailed it. Rad little animals on it. The funny thing, I am not especially into shamanism per se, but I have a high respect for the whole Native American philosophy. It’s intriguing to me.”

Zoo York Native New Yorker board (2006)
Art by Will Carpio & Mark Nardelli

“All the East Coast dudes leaving Birdhouse at the same time, that was a trip, man. But a window of opportunity opened this way, so… It just felt right to skate for an East Coast company again and this was my welcome board on Zoo. I was so impressed. Dude, I couldn’t believe it, that idea had never been done. The bridge bricks for the headdress and the buildings for the feathers, the black on grey with the arrowheads on the background…

It wasn’t even a series or a regular board, it was just kind of a debut board, that’s only because I just got on. It was a whole theme like I’m migrating back to the East, a Native New Yorker coming back home kind of thing. I still go back to New York once every two months for two weeks in Spring and Summer. It was just rad to be back where I started.”

Jason Adams: “My super-power would be to turn water into beer”

All photos by Jai Tanju

From Skateboarder # 107

After 22 years spent skating, The Kid has had time to dip long enough in punk-rock imagery, carefully selecting non-baggy-friendly companies as sponsorship time came. Not to mention that San Jose’s then-godfathers –skateboard dons of Corey O’Brienesque proportions- probably wouldn’t have allowed it anyway. This in mind, from Santa Cruz to Black Label, Jason Adams did all the mandatory pit stops in the Norcal skate-punk galaxy : Think, SMA, Creature, Scarecrow, Sonic and… err… enjoi. Hence his taste in graphics. “I remember being really into certain ones,” the Beautiful Men Club member reminiscices fondly, “but I rarely had new boards. Usually I would trade or buy used ones or whatevs. In early years though, one of my favorite boards ever was the ‘Spidey’ Rick Demontron by Santa Cruz, an awesome Sex Pistols rip-off. I even replicated it in some papier-mâché art project in high school.” Thankfully soon after, Jason turned pro and was able to switch mediums for his punk sleeves rip-off obsessions: wood. What happened after that first SMA deck, an hommage to Bad Religion’s Suffer cover art? The Kid slaloms through his own history…

SMA Statue of Liberty  (1993)
Art by Nate Carrico

“When I left Think I had a burning American flag graphic in the works. I was hoping to just bring that idea with me, but Think went and issued it without my name on it. Damn! I thought ‘Shit, I really wanted that one.’

Russ Pope [SMA’s brand manager at the time] had always had this idea for a haggard statue of liberty graphic, it was in the same vein attitude-wise as the burning flag. I was down for it. I mean, George Bush Sr had just left office, it was easy to want an anti-American graphic. I was young and pissed, mainly, and down for anything punk or anti or fuck you.

It was my first full-graphic pro model on SMA, my first one was a logo slick bottom with an Adolesents rip-off top graffic, so this one’s special cause I felt legit when that board came out.”

SMA Descendents board (1993)
Art by Johnny Mojo

“Straight rip-off basically, completed by Johnny [Mojo] with a cool SST [records, The Descendents’s label] rip-off top graphic!

I was digging The Descendents at the time, plus at that point I really didn’t want to grow up, terrified to be honest. Seemed fitting.

Milo Goes to College was my favorite album they did, straight through. Now I want to grow up, whatever that means. But I just can’t… I’m damaged goods!”

SMA Jason Rotten (1993)
Art by Johnny Mojo

“I was so into the Sex Pistols at the time. I was all about Johnny Rotten, so I wanted a Johnny Rotten board. I love the early ‘90s, there was no money is skateboarding at the time. As far as I know there never was.

[During the big pants/small wheel years] I got off on going against the grain of what was going on, plus I never gave a shit about being hip or in the cool skate crowd or on the trendy company.

I loved and still love punk. The colors on this board were cool, it reminded me of that Rick Demontron board I loved so much, plus now it reminds me of that time in my life. SMA days were golden man, fucking golden. It was cool because all our graphics came from us. It was rad to be able to be creative and self-expressive.

I enjoyed going into the art department and hanging out and talking shit just as much as skating. That was before the series explosion and the emphasis on branding. It was cool to have that freedom.”

SMA Wonder Twins (1994)
Art by Nate Carrico

“This wasn’y especially inspired by any existing superhero, it just came from me and Tim Brauch drinking together. We came up with the idea together, we were just always together. Lived together, skated every day, same sponsor, traveled, all that shit! It was the best time, salad days I tell ya…

Waking up every morning to take the longboards to 7-11 for coffee and doughnuts, planning skateboard action for the day and, well, getting drunk every night and trying to beat Tim in a wrestling match was always a hoot. He always beat my ass with ease, but every night I kept coming back for more. [If we had actual super powers], mine would be to turn water into beer. And Tim’s would have been to turn beer into weed!”

Black Label Cadillac board (2000)
Art by Justin May

“Drifting from the strict punk thing came I think from just getting older. Plus punk got a bit trendy and it took the edge of it. But at the same time I was gettin into classic country, honky tonk shit. I was now drinking in bars instead of alleyways at the punk show, and there was no Sex Pistols on the juke-box in the SJ dives. But they had Merle Haggard, god bless ‘em!

Basically, it’s all about maturing and opening up to different things, accepting the American roots that I was brought up from rather than rebelling against them. Or, to make a long story short: I found Johnny Cash! That started it all. I love old Caddys, I’ve had two, a ‘73 Sedan Deville and a ‘64 Coupe Deville. This was the first punk point we did. I’m very proud of it. It was totally different from anything at the time, and somehow it worked. We still make ‘em!”

Salba : “You couldn’t write ‘Sex Pistols’ on your board. It was that bad.”

From Skateboarder # 106

Can a sticker get you the boot from your sponsor? In the late ‘70s, yes. That happened to Steve Alba, when he sported a Tony Alva one on his ephemerous G&S board, a Christian company at the time, for who TA might have had the dreaded Antichristic looks –you know, the booze, the weed.

From these glorious times the Lord of the Badlands has more than a story to share, and more than a board to show in his garage-turned-museum, where decks hang from the ceiling, including early ‘80s one-of-a-kinds with “skate nazis” hand-drawn graphics on them “for the shock factor”, Steve laughs.

“We were growing up and skating all kind of boards and trucks, it was constant experimentation, going through your skateboards to find what you like”, Salba, 46, comments today. Before fishtails and popsicles, once upon a time were these…

Badlands Pool Tool (1977)
Art by Roy Hunt

“When we were growing up, when Jay Adams’ dad made Z Flex, Tay Hunts’ dad actually made these. And Tay Hunt was pretty much the best skater in the Badlands, he had the best style at that time, he could go high in pipes, he could do backside airs at Upland in the 15-ft bowl, 3 or 4 feet high. Noone in these days made backside airs like that. He didn’t really get the total dues that maybe were coming to him. He was there and then he was gone, like bam. 1975 to 78, then no more.

The Badlands Bullets were better boards cause that’s what we rode, that’s what Tay rode, that’s what I rode, the Pool Tool was a more generic-y kind of board, that’s the one they sold for everybody. I don’t know how many they made at the time, maybe 5,000 boards, maybe 10,000. This one is a little smaller than the Bullet, the Bullet was just a little wider. And the Bullets has wheel wells, this one didn’t. But the one thing that I liked about this board was that it was longer than the other boards, this one was 30-inches long when the other ones were 27 inches. Not only that but it wasn’t flat, it had a warptail.”

Ick Sticks (1977)
Art by Rick Howell

“Around the same time Roy Hunt was making the Badlands decks, this guy Rick Howell was making Ick Sticks, and later on down the line, these two dudes even collaborated. See, Ick Sticks was coming from slalom and using fiberglass on the bottom of the boards, to make them last longer. So Pro Tools started getting fiberglass bottoms from Ick Sticks. These two guys were from the Badlands, they both had their own deal going but they helped each other make boards. My pipe board was an Ick Stick.

The autographs I have on this one are all Badlands guys. Charlie Ransom was one of the first guys, and then this is Chris Strople, he and Wally [Inouye] lived in the Badlands for a while, they skated with us all the time so they used to ride these boards too. And then that’s Kurt Kimball, who was one of the best guys around here, he made up knee sliding and stuff like that. Rick Howell lives right down the street, he’s still around and still makes skateboards.”

Kryptonics K-Beam (1978)
Art by Jim Ford

“This was my first pro-model. The funny thing about that is, when Kryptonics first made me a board, they made it like the old P-tex ones, those sucked, and they put my name on it and were like, “Here, here’s your pro-model.” And I was like, ‘I’m not gonna ride that piece of shit.’ I already knew that they broke. Scott Dunlap, he was a little heavier than I was and he was breaking them left and right, man. Anyway every month in Skateboarder, they had these crazy sayings cause they had never made a wooden board, their ads were saying ‘We never wood’. But I made them make me a wood board, and they were kinda freaked out on it. When it first came out properly though, technology-wise it was state-of-the-art. The first thing was, you didn’t have to use riser pads cause it had built-in riser pads.

Then at the time for some weird reason Kryptonics went bankrupt and some old, fat guy came in and helped the ship go backa again. He was owning the Bananas restaurants and was trying to make a chain out of them. Gnarly investor guy. He didn’t have a clue about skateboarding.

Long story short, my board was the second most popular after Stacy’s [G&S Warptail], and I was only getting 50 cents a board, my mom had to go and renegociate my contract. Twice. The second time they refused, cause I was bleeding them dry from photo incentives. So I was getting mad at them, I was getting all into punk-rock and they wanted me to do this clean-cut American tennis pro kid cause the manager of Kryptonics played tennis his whole life, he wanted us to wear nice, short shorts, and you can’t say fuck, and you can’t write Sex Pistols on your skateboard. It was that bad.”

Santa Cruz Bevel II (1979)
Art by Jim Phillips

“The very first Bevel board didn’t have my name on it, it just said “Bevel”, that was the white one. All bevel is is the curves of the concave, in woodworking terms.

But even though it didn’t have my name on it, I was associated with it cause I was the guy that was actually promoting it to where it was gonna be later. It was the first board that had concave on the market, period. Back in those days, that was a big, big selling point. Then they put my name on the second one, the blue one, at the time I was a lot into the Flintstones, hence the Flintstonish lettering on it.

They kinda had the concave idea akready, kinda slightly, but I helped them refine it and make it better. When they first tried, the concave was so burly that I used to have them cut me a piece of foam and shape it onto the board to make the concave actually less steep, Santa Cruz used to do surfboards too so they had a whole bunch of foam hanging around. Back then, even warp tails were only 10 or 12 degrees, I had them do a 15 or 16-degrees tail. It’s funny cause my boards are way more flat now compared to then.”

Santa Cruz Bevel III (1980)
Art by Jim Phillips

“The yellow one was the third in the Bevel series, which as far as I know counted four boards. From one to the next one, theer were a couple things that changed. Once they made like these little nose bumpers, that were rubberized, so when the board would hit the ground it wouldn’t smash the wood. And a lot of times the bumper would fall out and you had a big hole where the bumper was.

I mean we tried a couple things here and there. So the white Bevel had the nose bumper, the blue one had my name on it, and for the yellow one, I just wanted the stream-lined artwork. It looked crispier and cleaner. I think this one looked the best out of them all. Duane had the red, white-striped Duane board, Olson had the black and white checkered board, I had the yellow and red board, that was my iconic kind of deal. They all kinda came out at the same time.

This particular one is the reissue, but I worked on it with them and I told them ‘Look, I want it to be right if it has my name on it.’ So this to me is one of the things that Santa Cruz made that’s true, true, true. It’s can’t be exact, but it’s as close as you can get.”

Shiloh Greathouse: “I used to write ‘Jinx’ cause I liked the Marty Jimenez Vision board”

Getting ready for le Tour de Long Beach

In legal terms, they probably can qualify for mild burglary. That’s why the product raids at the World warehouse in the early 90s have become legendary. For Shiloh Greathouse, one of the looters-in-chief, it started timidly. “The first time I went,” he laughs, “I was accompanied by Rodney [Mullen], who was really frugal. But Ron Chatman showed up and kind of yelled at me for not daring. He made me the biggest box ever, it was bulging. Rodney didn’t say anything.”
With such a good teacher, the graffiti artist known as “Hyst” learned the ropes fast. Shiloh then got the first Big Brother cover, led the New World Order, got locked up for a year, almost sunk with the ship as he stayed on Deca –“kind of World Industries’ graveyard”, he lucidly analyses today-, owned a skate-shop in the Philippines, was part of Bueno’s excellent adventure. He now shares his time between his board and one of these fancy Bianchi Concept fixed-gear bikes, operating an accessory company called Bici Concepts.
A true busy bee -for those who remember his website- he nevertheless found time to dig some old boards. “Even though a lot of my favorite stayed at my ex-girlfriend’s”, he regrets as he lines up his selection on the floor of his LBC house. Still, what he got left with will do. Even though his boxes now look more like Rodney’s than Ron Chatman’s…

World Industries Prison Bitches (1993)
Art by : Daniel Dunphy

“There was a board with me and Kareem [Campbell] on it before this one, which I wish I had. Kareem was driving and I was shooting a cop with a Super Soaker. So it was an ongoing story, on this one supposedly, we get arrested. At the time, I wasn’t getting arrested too much. Maybe after (laughs)… I was getting in trouble though, a lot, especially with the graffiti and everything, I was running around being stupid.

To me, the best part of this board is the top graphic, with the mugshots. Kareem and I, we’ve never been arrested together, though. I don’t really know if Kareem has ever been arrested in his life!”

Daniel Dunphy : “The Super Soaker graphic came about as Kareem wanted a board with them doing an actual drive by on the cop. I remember having to tell him that I couldn’t draw them killing the cop out of respect for my dad -he was a sheriff.”

World Industries Tag Banger (1994)
Art by : Marc McKee / Sean Martinez

“Graffiti and skateboarding kinda went hand in hand when I started skating. Pretty much everybody I knew when I got my first real board in 1984 was also a graffiti artist. The best example being this dude ‘SK8,’ who was the leader of the big LA crew CBS, it’s been big for ever. He was a skater his whole life, just a great guy, but he got ran over by a train doing graffiti.

Myself, I went through so many names… I used to write ‘Jinx’ for a long time, cause I used to like the [Vision] Jinx Marty Jimenez board, but there was already a big graffitti artist in LA by this name, so I stopped. I was going by ‘Hyst’ then, and there are other pros on here: ‘Nex,’ that’s Billy Valdez, ‘Odeeo’ is Fabian Alomar, ‘Naise’ is Joey Suriel, ‘Cyve’ is Eric Pupecki…

This board was done by my friend Snow One, who got a job there. He was an acquaintance through graffiti so obviously, since I was the only guy he knew, he did a few of my graphics. Like the one with the cat on top of a pyramid, I had a few Egyptian-influenced boards cause my dad is Egyptian.”

Mark Mc Kee: “I did the artwork of the cop on this board, and I got Sean Martinez a.k.a. Snow One to do the artwork for the tags in the background so they would look more authentic.  DOC meant Doped out children, and WCA stood for West Coast Artists.”

World Industries Piglets (1995)
Art by : Jay Bryan

“This was a play on some of the original Rocco stuff, the whole fairy tale, children’s book graphics thing. I can’t remember specifically which graphic it was inspired from, though. [It was Rocco’s last Sims/first SMA Rocco Division board]. At some point World had five in-house artists, they were filling this drawer with graphics and we just had to pick a one we liked, but this one was done for me specifically, cause I had a few more nostalgic World Industries graphics early on, I wish I had a board to show.

This on this boards, that’s the piglets from Winnie The Pooh, I am not sure what Rocco graphic had them on it. He was the only one to have the Winnie the Pooh stuff cause Rocco kinda looked like a bear, short, stocky, that’s the official explanation. This board is pretty rare, it was a quick graphic I guess, as soon as it came out they had the next one lined-up, which was a series for the whole team.”

Krooked Gest Board (2005)
Art by : Mark Gonzales

“This one came out when I wasn’t skating for anybody, after Deca ended I was over the pro thing. I mean in the World days I had made a decent amount of money so I lived off savings for a while, plus I met a guy from the Philippines and opened a skate-shop there for a year.

It was pretty good for a while, I had a good connection: one of the guys working at my skate-shop, his father-in-law was a general there, so he’d bring all my stuff through and I never had to pay import tax. But after a while people found out… That was an odd one. After that I made a video, Skateboarding Is Dead, that was 2004.

Anyway, I was friends with Mark Gonzales from the OG World days, and I hadn’t seen him for years, me and my friend were skating at this park in East LA, when he randomly showed up with Jake Phelps and told me he was starting this new company with Deluxe, and to call him up if I needed boards. So I started getting boards from them and skated my ass off. I was hoping to ride for Krooked, cause I love Mark and I thought the company was awesome. Tommy and Jim, they’re real skaters, they’re great, I would send them rough copies of my video and they helped me shape it. Then the [First Love] Transworld part came out and they surprized me at the premiere with the Gest board. It was a limited run of 350.”

Bueno Winter Bear (2006)
Art by : Michael Sieben

“In 2006, Stacy Lowery approached me cause he was starting a company with Michael Sieben, called Bueno. I didn’t know him but I was really into the funny stuff he wrote in Thrasher, I thought he was a funny guy.

Stacy, I’ve known him from the World days, at one point we both were a lot into cars. After First Love, he approached me. They had this tight, small team, great ideas and graphics. It’s really sad it didn’t last…

Graphic-wise, it was more based off Sieben’s art rather, than something personal to us. Looking back now, to me, it was the best company I ever rode for.”

Special thanks : Sean Cliver

Extra | Christmas tale in the Spring

I don’t know if it’s readable or not, but among the million names on Ron Allen’s Life Thank You board (see post below) is Ryan Clements’, Skatepark of Tampa’s current co-owner.
While Ron thought Ryan came on a road trip to Cali with his dad, Clements has a different version of the story -he even ended up owning the very board that Ron talks about. How did it end up traveling from coast to coast? Here’s Ryan’s take on things. Pretty cool little anecdote.

Ryan Clements, plus evidence.

“Obviously I always knew who Ron Allen was.  Off the subject here, but I
particularly recall Ron turning pro when he was like 27, which is ancient to a kid that’s like 16, you know?

Anyway, my life-long friend Jeb Stewart was getting some stuff from Life and/or Fun but Ron owned both of those companies and was really into Jeb.  Ron came to visit in Florida one time and hung with us at Jeb’s place when his parents were out of town. We hit it off and hung in the hot tub.

I was so hyped that Ron was spending time with us.  You’ve got to remember that we were living in Florida.  Meeting and hanging with a big-guns pro really didn’t happen to us.  I mean, we had some pros around, but nothing on the level of someone that was getting covers and legit coverage.  But I got to hang with Ron a couple of other times and skate with him a bit, too.

So Jeb ended up moving out west to Oakland and rented the place just below Ron’s place right there in the city.  I took a road trip with some other pals and got to stay out there for a week with Jeb.  Although we didn’t see Ron too much that trip, I knew that he knew we were there.

Anyway, when I saw my name on that board I was really blown away.  I mean, I didn’t think that Ron even knew my name, much less cared enough about me to think about putting my name on a board with all of his friends.  There are some heavy hitters on there and I didn’t see where I belonged, but I was certainly honored. Now this is WAY back before people collected boards.  Once I finally figured out that I wanted to have one and not skate it, they were all gone… and Ron had the only one left in existence.  He wasn’t parting with it.

Here’s where the story gets cool though : fast forward 19 years when I read in Skateboarder about Ron’s favorite boards and saw the one with my name on it.  I showed my girl and said, “Check it out… my name.”  She laughed and said, “That’s funny that someone has the same name as you.”  I explained that it really was me and she suggested I get one of the boards.  I told her that it was impossible and that Ron held the only one, and that he wouldn’t part with it.

Well, during Tampa Am in December 2008, my girlfriend Jenna met Ron Allen in person since he was in town hanging out.  She went behind my back and told Ron how much I liked the board, etc.  Believe it or not, Ron gave the board to her and she presented it to me on Christmas in front of our family and friends.  I was literally floored and completely speechless.  I didn’t know what to say because I didn’t think that I deserved it in the first place. The board is now hung in my office at Skatepark of Tampa.”